“T here’s been 30, 40 years of research on the idea that we use shortcuts or heuristics to make choices. You’ll be fascinated by what Eric has to share about decision making. Eric has spent his life understanding the frameworks for decision making – how we set conditions, and how conditions influence us. It is our choices that ultimately reveal who we are. I wanted to have Eric on because I read his latest book, “The Elements of Choice: Why the Way We Decide Matters” – Decisions and micro-decisions are one of our greatest human privileges. Gallen in Switzerland.Įric’s research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.Īmong other topics, Eric has explored how the way options are presented to decision-makers affect their choices in areas such as organ donation, the choice of environmentally friendly products, and investments. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research, and an honorary doctorate in behavioral economics from the University of St. He has been the President of the Society for Judgment and Decision-Making and the Society for Neuroeconomics. Eric Johnson, a Norman Eig Professor of Business, and Director of the Center for Decision Sciences at the Columbia Business School. Visit megaphone.This week’s conversation is with Dr. Visit our website: Email Andrew: Watch the show live on Twitter: Watch the show live on LinkedIn: Watch the show live on Facebook: Watch the show on YouTube: Subscribe to Andrew’s newsletter: Learn more about your ad choices. Among other topics, Johnson has explored how the way options are presented to decision-makers affect their choices in areas such as organ donation, the choice of environmentally friendly products, and investments.

His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.

Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. Johnson, the author of “The Elements of Choice: Why the Way We Decide Matters”, to discuss how we can design better end-to-end decision-making processes that are unique to our respective situations. In this episode of “Keen On”, Andrew is joined by Eric J.

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